Volkswagen is embarking on an ambitious, comprehensive global marketing push, synchronizing with the highly-anticipated arrival of Marvel Studios’ “Ant-Man and The Wasp: Quantumania” on February 17. With this release, the German automaker is poised to bring its all-electric vehicle, the innovative ID.4, into the forefront, with specially crafted content that pays homage to the film.
In the movie, the VW ID.4 will be portrayed as Ant-Man’s preferred mode of transportation for his family, and Volkswagen is eager to connect with millions of audiences worldwide through this imaginative integration. The automaker sees Ant-Man as an ideal representation for the brand – relatable, genuine, and possessing a delightful sense of humor – qualities that align perfectly with Volkswagen’s values.
The global marketing effort is set to commence with a captivating, jointly-crafted custom advertisement that will be unleashed across social media, television, and cinema screens. By simply navigating to the top of this page, you will be able to catch a glimpse of the electrifying VW ID.4 ad, which stars Ant-Man’s spunky daughter, Cassie Lang, as she dons a suit and attempts to stealthily slip away from her father’s watchful eye in the all-electric vehicle. Throughout the advertisement, you will be treated to a visual feast as the ID.4 engages in a shrinking spree, much like the various vehicles utilized by the central characters in the Ant-Man film series.
The captivating advertisement was masterfully directed by the renowned Anthony Leonardi III, a veteran collaborator of Marvel Studios, while the mesmerizing visual effects were expertly crafted by the accolade-laden VFX wizards at Framestore. An exclusive behind-the-scenes featurette will offer a tantalizing glimpse into the creative process behind the making of the film, including the prominent placement of Volkswagen’s cutting-edge ID.4 electric compact SUV during production.
Ant-Man stands tall as one of the most endearing figures in the sprawling Marvel Cinematic Universe, having graced the silver screen in two previous blockbuster films. The original “Ant-Man” movie debuted in 2015, followed by its eagerly-anticipated sequel, “Ant-Man and the Wasp”, which hit theaters in 2018. In the latter film, the central characters were seen behind the wheel of Hyundai vehicles, a result of a strategic product placement agreement between Marvel Studios and the Korean automaker. The most memorable car from that film was the sporty and stylish Hyundai Veloster, which was transformed into a high-octane Hot Wheels machine.
As previously stated, the highly-anticipated “Ant-Man and The Wasp: Quantumania” is slated to make its grand debut in theaters on February 17th. It is anticipated that the sleek and innovative all-electric vehicle, the VW ID.4, will make further dazzling appearances throughout the film. In the interim, feast your eyes on the latest trailer for the movie, which is showcased in the video below.
Source and Images: Motor1
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